MP Legacy
Logo Design
My Role
GRAPHIC DESIGNER
Timeline
1 week
THE PROBLEM
I was approached by MP Legacy's team for a redesign of their logo. MP Legacy is a golfing management and groundskeeping company, based in Arizona. They are looking for a new logo to be put on merchandise.
THE OBJECTIVE
Provide a redesign that reflects the culture of their work. Create a logo that is aesthetically pleasing and legible on a wide range of products.
THE OLD
Their previous logo they had lacked principles of design and character. It didn't represent what they do and did not reflect the brand as a leader in their industry.
THE NEW
The brand was brought to life by incorporating a scenic golf view of an Arizona sunrise behind a mountain.
Design Inspiration
The visual elements of the design were inspired by the cowboy western culture of Arizona. A desert sunrise accompanied by a mountain and distant cacti, all wrapped in a lasso.
Color Theme
Purple is the primary color for this logo.
I chose this color because Arizona mountains have amethyst crystals that are found within the rock formations, making the mountains appear purple.
Imagery
The mountain silhouette is the outline of a mountain in Arizona called Pinnacle Peak, located in their area. I composed the elements to create depth while letting the name be front and center.
Font
Regular
Color Palette
HEX #404863
HEX #008457
HEX #74A843
HEX #9DCD5A
HEX #404863
HEX #529FD3
HEX #CF2135
HEX #CE6567
HEX #E4C375
HEX #E39B41
HEX #FFCC32
HEX #F8EF22
MP Legacy
Logo Design
My Role
GRAPHIC DESIGNER
Timeline
1 week
THE PROBLEM
I was approached by MP Legacy's team for a redesign of their logo. MP Legacy is a golfing management and groundskeeping company, based in Arizona. They are looking for a new logo to be put on merchandise.
THE OBJECTIVE
Provide a redesign that reflects the culture of their work. Create a logo that is aesthetically pleasing and legible on a wide range of products.
THE OLD
Their previous logo they had lacked principles of design and character. It didn't represent what they do and did not reflect the brand as a leader in their industry.
THE NEW
The brand was brought to life by incorporating a scenic golf view of an Arizona sunrise behind a mountain.
Design Inspiration
The visual elements of the design were inspired by the cowboy western culture of Arizona. A desert sunrise accompanied by a mountain and distant cacti, all wrapped in a lasso.
Color Theme
Purple is the primary color for this logo.
I chose this color because Arizona mountains have amethyst crystals that are found within the rock formations, making the mountains appear purple.
Imagery
The mountain silhouette is the outline of a mountain in Arizona called Pinnacle Peak, located in their area. I composed the elements to create depth while letting the name be front and center.
Font
Regular
Color Palette
HEX #404863
HEX #008457
HEX #74A843
HEX #9DCD5A
HEX #404863
HEX #529FD3
HEX #CF2135
HEX #CE6567
HEX #E4C375
HEX #E39B41
HEX #FFCC32
HEX #F8EF22
MP Legacy
Logo Design
My Role
GRAPHIC DESIGNER
Timeline
1 week
THE PROBLEM
I was approached by MP Legacy's team for a redesign of their logo. MP Legacy is a golfing management and groundskeeping company, based in Arizona. They are looking for a new logo to be put on merchandise.
THE OBJECTIVE
Provide a redesign that reflects the culture of their work. Create a logo that is aesthetically pleasing and legible on a wide range of products.
THE OLD
Their previous logo they had lacked principles of design and character. It didn't represent what they do and did not reflect the brand as a leader in their industry.
THE NEW
The brand was brought to life by incorporating a scenic golf view of an Arizona sunrise behind a mountain.
Design Inspiration
The visual elements of the design were inspired by the cowboy western culture of Arizona. A desert sunrise accompanied by a mountain and distant cacti, all wrapped in a lasso.
Color Theme
Purple is the primary color for this logo.
I chose this color because Arizona mountains have amethyst crystals that are found within the rock formations, making the mountains appear purple.
Imagery
The mountain silhouette is the outline of a mountain in Arizona called Pinnacle Peak, located in their area. I composed the elements to create depth while letting the name be front and center.
Font
Regular
Color Palette
HEX #404863
HEX #008457
HEX #74A843
HEX #9DCD5A
HEX #404863
HEX #529FD3
HEX #CF2135
HEX #CE6567
HEX #E4C375
HEX #E39B41
HEX #FFCC32
HEX #F8EF22
MP Legacy
Logo Design
My Role
GRAPHIC DESIGNER
Timeline
1 week
THE PROBLEM
I was approached by MP Legacy's team for a redesign of their logo. MP Legacy is a golfing management and groundskeeping company, based in Arizona. They are looking for a new logo to be put on merchandise.
THE OBJECTIVE
Provide a redesign that reflects the culture of their work. Create a logo that is aesthetically pleasing and legible on a wide range of products.
THE OLD
Their previous logo they had lacked principles of design and character. It didn't represent what they do and did not reflect the brand as a leader in their industry.
THE NEW
The brand was brought to life by incorporating a scenic golf view of an Arizona sunrise behind a mountain.
Design Inspiration
The visual elements of the design were inspired by the cowboy western culture of Arizona. A desert sunrise accompanied by a mountain and distant cacti, all wrapped in a lasso.
Color Theme
Purple is the primary color for this logo.
I chose this color because Arizona mountains have amethyst crystals that are found within the rock formations, making the mountains appear purple.
Imagery
The mountain silhouette is the outline of a mountain in Arizona called Pinnacle Peak, located in their area. I composed the elements to create depth while letting the name be front and center.
Font
Regular
Color Palette
HEX #404863
HEX #008457
HEX #74A843
HEX #9DCD5A
HEX #404863
HEX #529FD3
HEX #CF2135
HEX #CE6567
HEX #E4C375
HEX #E39B41
HEX #FFCC32
HEX #F8EF22