WatchThis
Web & App Design
My Role
UX DESIGNER
Timeline
Q1 2022
THE PROBLEM
The current state of the wrist watch market undermines the potential buyer. Inexperienced people are being hijacked by the price or authenticity of watches.
THE OBJECTIVE
Create visual systems and brand identity for WatchThis services that ensure a fair watch purchasing experience right in the comfort of your own home. Watch enthusiasts can now quickly and safely buy, trade, and sell their watches, or even have them repaired all in the same place.
RESEARCH
Competitor Analysis
Target Audience
User Interviews
User Persona
COMPETITOR ANALYSIS
Shipping Process
Web & App Layout
Customer Protection
Services
TARGET AUDIENCE
Men remain the core target audience for luxury watches, particularly in the mechanical and digital categories. Globally men’s luxury timepieces accounted for a 64% share of sales of overall luxury timepieces, with women’s luxury timepieces accounting for the remaining 36%.
The demand for smartwatches in the digital watch market is getting stronger among young consumers, as they are more aware of smartphone technology.
The watch market was valued at USD 92.75 billion in 2021, and it is projected to register a CAGR of 5.02% during the forecast period (2022-2027).
M 64% F 36%
Demand for smart watches
CAGR 5.02% (2022-2027)
Typography
Aa
Blacksword
Regular
Aa
Avenir
Medium
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Color Palette
Roti gold
Alto white
Tuna black
Cape cod grey
The Logo
The logo features a sleek watch face with a refined circular outline. Tones like gold and black add a luxurious feel. Delicate serif typography enhances its sophistication. Simplistic details highlight the quality over complexity.
Wordmark
Each letter is meticulously spaced, with subtle embellishments like extended curves or fine lines to emphasize luxury. The font's sleek yet bold design conveys confidence while maintaining an understated elegance.
Icon
The icon represents the thoughtfully executed precision and craftsmanship that goes into every statement timepiece. It was important to me to incorporate elements from the company into the design. I chose to stylize the "W" for the bottom and "T" on the top to represent the watch case of the logo.
Web pages
App pages
WatchThis
Web & App Design
My Role
UX DESIGNER
Timeline
Q1 2022
THE PROBLEM
The current state of the wrist watch market undermines the potential buyer. Inexperienced people are being hijacked by the price or authenticity of watches.
THE OBJECTIVE
Create visual systems and brand identity for WatchThis services that ensure a fair watch purchasing experience right in the comfort of your own home. Watch enthusiasts can now quickly and safely buy, trade, and sell their watches, or even have them repaired all in the same place.
RESEARCH
Competitor Analysis
Target Audience
User Interviews
User Persona
COMPETITOR ANALYSIS
Shipping Process
Web & App Layout
Customer Protection
Services
TARGET AUDIENCE
Men remain the core target audience for luxury watches, particularly in the mechanical and digital categories. Globally men’s luxury timepieces accounted for a 64% share of sales of overall luxury timepieces, with women’s luxury timepieces accounting for the remaining 36%.
The demand for smartwatches in the digital watch market is getting stronger among young consumers, as they are more aware of smartphone technology.
The watch market was valued at USD 92.75 billion in 2021, and it is projected to register a CAGR of 5.02% during the forecast period (2022-2027).
M 64% F 36%
Demand for smart watches
CAGR 5.02% (2022-2027)
Typography
Aa
Blacksword
Regular
Aa
Avenir
Medium
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Color Palette
Roti gold
Alto white
Tuna black
Cape cod grey
The Logo
The logo features a sleek watch face with a refined circular outline. Tones like gold and black add a luxurious feel. Delicate serif typography enhances its sophistication. Simplistic details highlight the quality over complexity.
Wordmark
Each letter is meticulously spaced, with subtle embellishments like extended curves or fine lines to emphasize luxury. The font's sleek yet bold design conveys confidence while maintaining an understated elegance.
Icon
The icon represents the thoughtfully executed precision and craftsmanship that goes into every statement timepiece. It was important to me to incorporate elements from the company into the design. I chose to stylize the "W" for the bottom and "T" on the top to represent the watch case of the logo.
Web pages
App pages
WatchThis
Web & App Design
My Role
UX DESIGNER
Timeline
Q1 2022
THE PROBLEM
The current state of the wrist watch market undermines the potential buyer. Inexperienced people are being hijacked by the price or authenticity of watches.
THE OBJECTIVE
Create visual systems and brand identity for WatchThis services that ensure a fair watch purchasing experience right in the comfort of your own home. Watch enthusiasts can now quickly and safely buy, trade, and sell their watches, or even have them repaired all in the same place.
RESEARCH
Competitor Analysis
Target Audience
User Interviews
User Persona
COMPETITOR ANALYSIS
Shipping Process
Web & App Layout
Customer Protection
Services
TARGET AUDIENCE
Men remain the core target audience for luxury watches, particularly in the mechanical and digital categories. Globally men’s luxury timepieces accounted for a 64% share of sales of overall luxury timepieces, with women’s luxury timepieces accounting for the remaining 36%.
The demand for smartwatches in the digital watch market is getting stronger among young consumers, as they are more aware of smartphone technology.
The watch market was valued at USD 92.75 billion in 2021, and it is projected to register a CAGR of 5.02% during the forecast period (2022-2027).
M 64% F 36%
Demand for smart watches
CAGR 5.02% (2022-2027)
Typography
Aa
Blacksword
Regular
Aa
Avenir
Medium
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Color Palette
Roti gold
Alto white
Tuna black
Cape cod grey
The Logo
The logo features a sleek watch face with a refined circular outline. Tones like gold and black add a luxurious feel. Delicate serif typography enhances its sophistication. Simplistic details highlight the quality over complexity.
Wordmark
Each letter is meticulously spaced, with subtle embellishments like extended curves or fine lines to emphasize luxury. The font's sleek yet bold design conveys confidence while maintaining an understated elegance.
Icon
The icon represents the thoughtfully executed precision and craftsmanship that goes into every statement timepiece. It was important to me to incorporate elements from the company into the design. I chose to stylize the "W" for the bottom and "T" on the top to represent the watch case of the logo.
Web pages
App pages
WatchThis
Web & App Design
My Role
UX DESIGNER
Timeline
Q1 2022
THE PROBLEM
The current state of the wrist watch market undermines the potential buyer. Inexperienced people are being hijacked by the price or authenticity of watches.
THE OBJECTIVE
Create visual systems and brand identity for WatchThis services that ensure a fair watch purchasing experience right in the comfort of your own home. Watch enthusiasts can now quickly and safely buy, trade, and sell their watches, or even have them repaired all in the same place.
RESEARCH
Competitor Analysis
Target Audience
User Interviews
User Persona
COMPETITOR ANALYSIS
Shipping Process
Web & App Layout
Customer Protection
Services
TARGET AUDIENCE
Men remain the core target audience for luxury watches, particularly in the mechanical and digital categories. Globally men’s luxury timepieces accounted for a 64% share of sales of overall luxury timepieces, with women’s luxury timepieces accounting for the remaining 36%.
The demand for smartwatches in the digital watch market is getting stronger among young consumers, as they are more aware of smartphone technology.
The watch market was valued at USD 92.75 billion in 2021, and it is projected to register a CAGR of 5.02% during the forecast period (2022-2027).
M 64% F 36%
Demand for smart watches
CAGR 5.02% (2022-2027)
Typography
Aa
Blacksword
Regular
Aa
Avenir
Medium
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Color Palette
Roti gold
Alto white
Tuna black
Cape cod grey
The Logo
The logo features a sleek watch face with a refined circular outline. Tones like gold and black add a luxurious feel. Delicate serif typography enhances its sophistication. Simplistic details highlight the quality over complexity.
Wordmark
Each letter is meticulously spaced, with subtle embellishments like extended curves or fine lines to emphasize luxury. The font's sleek yet bold design conveys confidence while maintaining an understated elegance.
Icon
The icon represents the thoughtfully executed precision and craftsmanship that goes into every statement timepiece. It was important to me to incorporate elements from the company into the design. I chose to stylize the "W" for the bottom and "T" on the top to represent the watch case of the logo.
Web pages
App pages
